We go beyond the expected to look at a brand challenge from multiple perspectives

 
 

“We typically see images of Michelangelo’s David from the front. But moving around the sculptor’s masterpiece, we see rewarding perspectives from every angle”

That’s how Brand and Become works

We begin with a nugget of truth that we identify through understanding your business and vision

Then we widen our scope to see your business from the world of the customer, and within the competitor and cultural context

This ‘zoom in, zoom out’ approach helps us ensure that your brand’s truth is positioned in a way that’s relevant, distinctive and is richly expressible

 
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“I set up Brand and Become so I could focus on doing more of what I love: finding unconscious and unexpected connections that can fuel strategic thinking and make understanding and implementation easier”

 
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Davina Richards


Founder

Davina started Brand and Become to work with creative, curious thinkers who share her belief that what a brand is means little without shaping what a brand does

With over 20 years’ experience of honing global brands such as Barclays - as Head of Global Brand Management - IKEA, Vodafone, LandRover, Heineken, Bayer and BP, Davina gives clients a different take on their challenges

As a synaesthete able to taste in colour, Davina blends an ability to see unusual connections with global brand-building expertise and experience

Contact Davina to make your brand become