We bring brands to life
We are brand strategy experts
We help brands sharpen what they stand for and deliver strategy that’s action-packed
Types of work we do
Brand positioning
Define and refine what you want the brand to stand for in the eyes of your target consumer and provide the tools to help deliver it
Proposition development
Identify the benefits of the offer and express them in a way that’s on brand and differentiated to the competition
Strategic brand planning
Facilitate teams through a tailored, best practice annual brand planning process: set in context, insight-fuelled, strategically-focused, action-oriented
Segmentation strategy
Prioritise target segments and shape the brand offer to address the needs of your consumers
Embedding and action planning
Help engage colleagues in your new strategy and help them create a plan to implement it
Some of the challenges we’ve helped with
We want our brand to appeal to a new target segment, how do we reposition and shape an offer?
We’re a different business now than when we started; how can our brand needs better reflect the benefits we deliver?
The founder has left and nothing is written down: how do we align around what we’re really about?
There are lots of things we could say about this product offer, but what should we say?
We deliver actionable outputs
Expressed
Using the richness we have built into the strategy as a springboard, we work with you to best express it
Embedded
We’ll help embed the strategy within the business, whether you need to engage the CEO or the shop floor
Empowered
We can also give you the tools and processes, or facilitate brand or action planning workshops, to help drive activation across the business